Company logo

    We have talked extensively about what my opening scene will be like, but we have not talked about the theoretical company that would make this project possible. So, I got to work on making a company name and logo that helped reflect not just my overall personality as a producer, but also reflect the overall vibe of the production. As a Spanish first speaker, I decided I wanted to be creative and make a company name that mixes both English and Spanish in a way that sounds logical and meaningful. So, after a lot of trial and error, I decided to use one of my favorite Spanish words, "Primavera" and added the English word "Productions" as it is frequently used in the name of production companies. At the end of the day, I ended up with the name "Primavera Productions" for my project.

    Now on the topic of the company logo, I decided to lean heavily on the "Primavera" or in english spring. The theme of spring is where I got the idea to design a multilayered flower, expressing the vibrant nature of the time of year; further exemplified with the green leaves behind the flower. However, I also wanted to incorporate some atmosphere derived from the opening scene. Because of this, I added the dark background to introduce strong contrast to the logo, correlating with the dark overall theme of the piece.